Let’s be clear – I’m not referring to Gen Y or Gen Z, nor am I referring to the next step in the evolution of digital nomads, or your virtual presence in the metaverse. Rather, I am referring to a distinctive blend of art and technology that has the potential to transform the marketing and …
Generative AI continues to be the most talked-about technology, however, one can’t help but wonder who owns the work created by generative AI models. In this article, we’ll try to answer this question as best we can, but first, let’s take a step back to understand how generative AI fits into the greater scheme of …
Generative AI: Exploring ownership and authorship Read More »
In the quest to break through the noise of today’s saturated markets, brands are turning to an unexpected hero: avatars. This unique tool, powered by advanced technology such as AI and motion capture, is capturing the imagination of global audiences to cultivate deeper, more personal connections between consumers and brands. But what is it about …
Transforming pixels into personalities: How avatars elevate your brand Read More »
BP2W® – or An Even Better Place to Work® – was founded more than two decades ago by Shay McConnon and is a developmental solution and proven online business tool for growing leadership and fostering collaborative working relationships. Over the years, McConnon became pivotal to the company’s communications as the star of a lot of …
Revolutionising video content: An avatar for continuity and continued connection Read More »
As part of a larger project aimed at addressing harassment in the workplace, Brand Avatar undertook the task of creating an induction video for Steinmüller Africa. This video aims to educate employees about different types of harassment and depicts a series of sequences that illustrate potential harassment scenarios. Harassment is a sensitive and uncomfortable topic that demands …
Case study: Navigating harassment in the workplace through avatars and animation Read More »
In the realm of video marketing, maintaining audience engagement remains a perennial challenge. Many marketers experience a strong start to their videos, only to see viewers’ interest wane. However, a fundamental understanding of narrative structure could provide a solution to this conundrum. “From Blunders to Blockbusters: Joy and Mark’s Marketing Metamorphosis,” a recently released (very …
Demystifying the midpoint: the crucial component of successful marketing videos Read More »
Brand mascots have been around for ages – take the iconic Michelin man who’s been around for 125 years. They are still popular because they provide a way to humanise a brand to better connect with consumers. Just think of the endearing Hippo.co.za mascot or Chappies the Chipmunk. But in the age of AI and …
Realism, as the word suggests, is a graphic style that looks realistic and that simulates the real world. But when a visual depiction moves away from realism, it can be described as stylised. In his book Understanding Comics: The Invisible Art, American cartoonist Scott McCloud explains that “(w)hen we abstract an image … we’re not so …
Brand Avatar will officially relaunch this week with a revamped website that gives users more options and better functionality. Brand Avatar home page The team has been hard at work over the last couple of months, and they are excited to show off the final product. Steven Hall, founder and creative director of Brand Avatar, …
Brand Avatar relaunches with new 3D avatars and an improved platform Read More »
The metaverse. It’s everywhere. On social media, in articles, even in boardrooms. Who knows, just like in The Matrix, maybe we’re living in it right now and don’t even realise it. To most of us though, this seems unlikely. However, there is no denying that our conversations have shifted over the past two years towards finding …
Avatars in gaming have become commonplace since the term was popularised in Neil Stephenson’s science fiction novel Snow Crash(1992). Using avatars, players take on different skins to express their personality and interact with other players. Last year, American rapper Travis Scott was watched by 12 million fans as he performed live in Fortnite using an avatar. We’ve also …
Avatar-mediated communications: Using avatars for business, branding and communications Read More »
Are you wanting to build stronger connections with your audience regardless of the platforms you are using or the audience you are engaging with? From your digital marketing efforts to your internal communication initiatives; how do you make your strategies more effective? Empathy We’re all familiar with how powerful storytelling has been in human history. …
How to add some character to your communications Read More »
Virtual events are here to stay for the foreseeable future. If 2020 was an opportunity to try virtual, 2021 is the year to build a strategy around virtual. Although online events have opened up a wealth of possibilities through platforms and technology, there is one underlying challenge many virtual event planners face: How do you …
How to use the hero’s journey to build engagement at your online event Read More »
If necessity is the mother of all invention, then the father is experimentation. Invention comes from a need coupled with the ability to try new ideas. Since March 2020, the events industry has been in crisis. Virtual events have grown exponentially to meet the needs of company events, but where are the innovations in online …
Distraction. It’s all around you. Every day you struggle with it to complete the tasks you need to get done. It’s the same for the people you are trying to communicate with. They are distracted. If you want them to engage in our content you need to help them out of their distractions and into …
Engagement is the key metric communicators are looking for today. We want our audience to engage in our marketing, in our content, in our social media posts and in our businesses. We know we need to be relevant and of value to our audience. We also need to be consistent over time. But engagement levels …
What is the biggest challenge for anyone involved in communications today whether that be with their staff or customers? Distraction. Your audience is distracted. We live in a distracting world where we all have multiple stimuli vying for our attention. In this world of distraction, what is the most precious commodity? Many people think that …
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