ARTICLES
Case Studies, Ideas & Future-forward Thinking
See how brands are using avatars, AI and immersive technology in the real world, and explore our thinking on where digital communication is heading next.
Digital People Are Changing Customer Service in a Way Chatbots Cannot
Over the years, customer service has changed – and continues to do so, but most notably, it has gone from […]
Falling for ChatGPT-4o: Exploring the Possibility of AI Relationships Like in ‘Her’
If you’ve seen the latest advancements to ChatGPT-4o in action, it probably is not too far-fetched to wonder: Can you […]
The Digital People Market in Africa: A Future of Growth and Innovation
Digital people, digital humans or virtual avatars powered by artificial intelligence, are set to revolutionise various industries by providing realistic […]
Face it: Your Brand Needs to be More Human
We are living in a time where digital communication often happens before any face-to-face interaction, yet, we still crave that […]
Make way for the Digital Humans
Let’s be clear – I’m not referring to Gen Y or Gen Z, nor am I referring to the next […]
Generative AI: Exploring ownership and authorship
Generative AI continues to be the most talked-about technology, however, one can’t help but wonder who owns the work created […]
Transforming pixels into personalities: How avatars elevate your brand
In the quest to break through the noise of today’s saturated markets, brands are turning to an unexpected hero: avatars. […]
Revolutionising video content: An avatar for continuity and continued connection
BP2W® – or An Even Better Place to Work® – was founded more than two decades ago by Shay McConnon […]
Case study: Navigating harassment in the workplace through avatars and animation
As part of a larger project aimed at addressing harassment in the workplace, Brand Avatar undertook the task of creating […]
Demystifying the midpoint: the crucial component of successful marketing videos
In the realm of video marketing, maintaining audience engagement remains a perennial challenge. Many marketers experience a strong start to […]