ARTICLES
Case Studies, Ideas & Future-forward Thinking
See how brands are using avatars, AI and immersive technology in the real world, and explore our thinking on where digital communication is heading next.
Face it: Your Brand Needs to be More Human
We are living in a time where digital communication often happens before any face-to-face interaction, yet, we still crave that […]
Make way for the Digital Humans
Let’s be clear – I’m not referring to Gen Y or Gen Z, nor am I referring to the next […]
Generative AI: Exploring ownership and authorship
Generative AI continues to be the most talked-about technology, however, one can’t help but wonder who owns the work created […]
Transforming pixels into personalities: How avatars elevate your brand
In the quest to break through the noise of today’s saturated markets, brands are turning to an unexpected hero: avatars. […]
Revolutionising video content: An avatar for continuity and continued connection
BP2W® – or An Even Better Place to Work® – was founded more than two decades ago by Shay McConnon […]
Case study: Navigating harassment in the workplace through avatars and animation
As part of a larger project aimed at addressing harassment in the workplace, Brand Avatar undertook the task of creating […]
Demystifying the midpoint: the crucial component of successful marketing videos
In the realm of video marketing, maintaining audience engagement remains a perennial challenge. Many marketers experience a strong start to […]
The rise of virtual influencers: How computer-generated characters are changing the marketing game
Brand mascots have been around for ages – take the iconic Michelin man who’s been around for 125 years. They […]
Why we choose to stylise our avatars
Realism, as the word suggests, is a graphic style that looks realistic and that simulates the real world. But when […]
Brand Avatar relaunches with new 3D avatars and an improved platform
Brand Avatar will officially relaunch this week with a revamped website that gives users more options and better functionality. Brand […]