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How It Works

EXPERIENCES THAT BRING DIGITAL CHARACTERS TO LIFE

Brand Avatar creates connected event experiences around custom avatars and digital humans. We design the character, build the world around them, then bring the experience to life through recorded media, live performance, staff participation and physical or holographic activations.

YOUR ASSETS

AVATARS & DIGITAL HUMANS

Created as reusable assets across the entire event lifecycle, your characters adapt effortlessly to different formats and touchpoints.

ENVIRONMENT DESIGN

Our avatars inhabit purpose-built virtual environments designed to guide audiences through a three-act experience – building anticipation, delivering peak moments, and extending engagement afterwards.

STRATEGIC FRAMEWORK

Every event is shaped by three core questions:

  • What should your audience think?
  • What should they feel?
  • What should they do?

These insights ensure a cohesive, impactful, and action-oriented experience.

WE CREATE

Recorded Media

Extend your reach beyond the venue and sustain engagement before, during, and after the event.

Pre-event images for marketing, social media, and email campaigns
Video invitations and “Know Before You Go” content
Post-event highlight videos and avatar integrated photography

Recorded content keeps audiences connected throughout the entire journey.

Live Performance

Avatars perform in real time via motion capture, creating moments that feel dynamic, surprising, and memorable.

Avatars as co-hosts, MCs, entertainers, interviewers, or panel moderators
Real-time, motion-capture driven performances
Interactive installations allowing participants to become avatars in a 3D environment
Examples include live avatar performances and singing characters such as Zayala

Staff participation

  • Empower client teams to perform live as avatar MCs, presenters, or storytellers
  • Create authentic, people-led moments through motion capture
  • Record performances and repurpose them as post-event video assets

Physical Media

Bring the digital world into the venue with physical installations that anchor your avatar in the real space.

Life-size avatar standees and branded displays
Shareable photo moments
Physical touchpoints that unify your digital and real-world storytelling

Holographic Displays (NEW)

Bring avatars and speakers into the room as life-size holograms with HOLOBOX.

Stream speakers from anywhere in the world
Showcase live-performance avatars or pre-recorded content
Create high-impact, future-ready event experiences