ARTICLES
Case Study: Brand Avatar at the USBI Showcase
CREATING IMPACT MOMENTS How do brands create an event moment people remember long after the lights go down? At the […]
Case Study: How Brand Avatar Made Nia the Star of the Festival of Eventing
THE CHALLENGE The Festival of Eventing, held at the Century City Conference Centre on 8–9 August 2025, is Africa’s premier […]
Case Study: When AI Failed—The Story Behind the Kush Crisis Campaign
THE CHALLENGE Kush—a deadly cocktail of cannabis, opioids, chemicals such as acetone and paint thinners, and even formaldehyde—is devastating Liberia’s […]
Marketing to Machines: Why Your Next Customer Might Be an AI Agent
We’ve built an entire industry on the idea that brand love leads to brand loyalty – that if you can […]
Case Study: Making AI Real with Brand Avatar & Dell Technologies
THE CHALLENGE AI is shaking up the creative world, but the big question remains: can it enhance artistic expression without […]
Case Study: Old Mutual Transforms Event Engagement with Live Avatar
THE CHALLENGE At a recent corporate event, Old Mutual set out to engage its delegates in a way that was […]
What is Brand Avatar?
Human faces have been proven to be far more memorable than non-face-like images, so isn’t it time that you bring […]
Digital People Are Changing Customer Service in a Way Chatbots Cannot
Over the years, customer service has changed – and continues to do so, but most notably, it has gone from […]
Falling for ChatGPT-4o: Exploring the Possibility of AI Relationships Like in ‘Her’
If you’ve seen the latest advancements to ChatGPT-4o in action, it probably is not too far-fetched to wonder: Can you […]
The Digital People Market in Africa: A Future of Growth and Innovation
Digital people, digital humans or virtual avatars powered by artificial intelligence, are set to revolutionise various industries by providing realistic […]