Case Study: Old Mutual Transforms Event Engagement with Live Avatar

THE CHALLENGE

At a recent corporate event, Old Mutual set out to engage its delegates in a way that was anything but ordinary. They wanted something new and undeniably cutting-edge – an experience that would not only captivate the audience but also foster real-time, interactive connections. The aim? To create an unforgettable moment that both entertained and deepened attendees’ understanding of Old Mutual’s offerings.

THE SOLUTION

Enter Brand Avatar: we know how to seamlessly mix innovative technology and human-like personalisation. So, for Old Mutual, we designed an experience that felt like stepping into the future.

We used one of their own product experts and equipped her with a state-of-the-art motion capture suit. This advanced setup allowed her to control a fully animated avatar in real-time, turning her into a vibrant digital persona. Projected onto a large screen, this avatar engaged directly with attendees, answering questions, sharing insights, and sparking meaningful conversations – all with a distinctly human touch.

To make interactions effortless, we added a menu system beneath the avatar on the screen. Delegates could select options to guide the avatar’s responses, encouraging her to explore specific topics or dive deeper into Old Mutual’s products and services.

THE IMPACT

For Old Mutual, this was more than just an activation- it was a bold statement about their dedication to innovation and customer engagement. By rethinking how they connect with their audience, they reinforced their reputation as a forward-thinking brand that is not afraid to embrace the future.

Check out the short clip below to see the live avatar in action.