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Let’s be clear – I’m not referring to Gen Y or Gen Z, nor am I referring to the next […]

Generative AI continues to be the most talked-about technology, however, one can’t help but wonder who owns the work created […]

In the quest to break through the noise of today’s saturated markets, brands are turning to an unexpected hero: avatars. […]

BP2W® – or An Even Better Place to Work® – was founded more than two decades ago by Shay McConnon […]

As part of a larger project aimed at addressing harassment in the workplace, Brand Avatar undertook the task of creating […]

In the realm of video marketing, maintaining audience engagement remains a perennial challenge. Many marketers experience a strong start to […]

Brand mascots have been around for ages – take the iconic Michelin man who’s been around for 125 years. They […]

Realism, as the word suggests, is a graphic style that looks realistic and that simulates the real world. But when […]

Brand Avatar will officially relaunch this week with a revamped website that gives users more options and better functionality. Brand […]

The metaverse. It’s everywhere. On social media, in articles, even in boardrooms. Who knows, just like in The Matrix, maybe we’re […]