The rise of virtual influencers: How computer-generated characters are changing the marketing game
Brand mascots have been around for ages – take the iconic Michelin man who’s been around for 125 years. They […]
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Why we choose to stylise our avatars
Realism, as the word suggests, is a graphic style that looks realistic and that simulates the real world. But when […]
Brand Avatar relaunches with new 3D avatars and an improved platform
Brand Avatar will officially relaunch this week with a revamped website that gives users more options and better functionality. Brand […]
Do we want or need the metaverse?
The metaverse. It’s everywhere. On social media, in articles, even in boardrooms. Who knows, just like in The Matrix, maybe we’re […]
Avatar-mediated communications: Using avatars for business, branding and communications
Avatars in gaming have become commonplace since the term was popularised in Neil Stephenson’s science fiction novel Snow Crash(1992). Using avatars, […]
How to add some character to your communications
Are you wanting to build stronger connections with your audience regardless of the platforms you are using or the audience […]
How to use the hero’s journey to build engagement at your online event
Virtual events are here to stay for the foreseeable future. If 2020 was an opportunity to try virtual, 2021 is […]
Innovation at live virtual events
If necessity is the mother of all invention, then the father is experimentation. Invention comes from a need coupled with […]
What is the Distractometer?
Distraction. It’s all around you. Every day you struggle with it to complete the tasks you need to get done. […]
Is there a science to engagement?
Engagement is the key metric communicators are looking for today. We want our audience to engage in our marketing, in […]