Avatar-mediated communications: Using avatars for business, branding and communications
Avatars in gaming have become commonplace since the term was popularised in Neil Stephenson’s science fiction novel Snow Crash(1992). Using avatars, […]
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How to add some character to your communications
Are you wanting to build stronger connections with your audience regardless of the platforms you are using or the audience […]
How to use the hero’s journey to build engagement at your online event
Virtual events are here to stay for the foreseeable future. If 2020 was an opportunity to try virtual, 2021 is […]
Innovation at live virtual events
If necessity is the mother of all invention, then the father is experimentation. Invention comes from a need coupled with […]
What is the Distractometer?
Distraction. It’s all around you. Every day you struggle with it to complete the tasks you need to get done. […]
Is there a science to engagement?
Engagement is the key metric communicators are looking for today. We want our audience to engage in our marketing, in […]
Engage your audience with Brand Avatars
What is the biggest challenge for anyone involved in communications today whether that be with their staff or customers? Distraction. […]